Today, we will discuss social media marketing which is really important for us. It doesn’t matter you are only a student or nay businessman. It’s all. There is no doubt that social media increases the marketing or advertising plan of a company and there is a reason behind it.
In 2018 an estimated 2.65 billion people were using social media worldwide, a number projected to increase almost 3.1 billion by 2021. As of now, 70% of the total world population is using social media. The average time a person spends on social media per day varies country by country.
The main ingredient for doing social media marketing is having a strategy, whereas strategy includes your goals and your target audience.
Without a strategy, you might be posting on social media platforms is simply useless. Without understanding what your goals are, who are the target audience and what they actually want.
Sometimes it will be hard to achieve results on social media. And there is an important point your social media marketing strategy may vary in each social media channel, such as Instagram marketing strategy, twitter marketing strategy and Facebook marketing strategy.
What? I feel is Social Media Marketing is all about Influencers.
A business collaborates with an influential person to promote a product, service or brand in social media platforms and social media influencers influence others through social media.
Influencers can have millions of followers and regularly gets millions of likes on their brand’s posts.
Influencers must know who they’re trying to influence which means there target audience, your audience must trust and respect the opinion of the influencers, without the trust component any results will be not up to the mark.
An important aspect of successful social media marketing is storytelling techniques. Actually, Stories enable us to build a better personality and create a connection with consumers. Every video clip, blog and audio clips need to be a mini-story in itself.
But, I really think when it comes to advertising and marketing whether it’s social media-based or not it’s much better if we show our story rather than just telling it. Stories on social issues are in great demand these days.
Social media marketing requires both strategy and creativity. Social media marketing will make it easy to create awareness about your products or brand. And by using social media, it will increase your website trafficking. Ultimately, this is the reason why you invest in marketing.
Few Basic Things,
that we should keep in mind when it comes to social media marketing :
- Logo: your logo is the public face of your brand. The logo should be clear, simple, unique, and memorable
- Work on your profile and cover photos on your social media pages
- keep in touch with the audience when they comment on your social media posts
- Be sure to keep your audience happy and engaged by offering discounts, promo codes through social media
- Contests, giveaways, free stuff, are extremely helpful
In a world with over 70% of internet users active on social media, they spend at least one to two hours a day on average. Nowadays social media is a sort of reality in which people communicate, trust and obviously interact and these are the keys to marketing.